Can I ask a question…
Have you ever searched for something on facebook?
Maybe a brand or your favorite artist.
Sure you have! I don’t think I’d find anyone who hasn’t.
Well, there might be, You never can tell.
So to explain the reason for my question, I did a search of the keyword “fashion” on my facebook profile with the result shown below.
I believe by now you should know where I’m driving at, or don’t you?
If you don’t, then here it is…
You cannot afford to be just any business on facebook, neither can you afford to do business like every other page.
You can, after all, it is your decision, But if you want results like I know you do, then you definitely cannot afford that.
Take a look at the picture again, I like to ask questions like
Why do the pages all called “Fashion” have millions of likes?
What steps have they taken to get to this point?
How can I mirror and exceed their strategy?
With the research I’ve carried out, and based on my experience,
With a number of businesses using Facebook for business, You can’t but use it right if you are to remain relevant in whatever you do. Here are the
steps to a successful use of Facebook for business.
Create a Recognizable Profile Picture and stick with it.
This is Very Important, As a brand aiming to be established, you should have a logo for your business brand, that is consistent with you. The same goes with a personal brand, Consistency is key.
Don’t confuse people. Keep it recognizable,
Check out the Jumia brand across Facebook and Twitter…. The same profile picture. Their signature orange background, White coloured text, and cart…
I don’t have to go through stress in recognizing it, even if I saw a few seconds flash of it….
With the cover picture, you can be creative, here you can show yourself, and those beautiful pictures of yours…
Check out that creativity with cover pictures.. Beautiful Indeed.
Fill your Company’s “About” Section.
Yes I know you want to make money, and you want to get your business in the faces of prospective customers. You want to scream, I am here, the divine solution to your problem is here…
But C’mon fill up the damn about section, and Yes customers check there, I certainly do and I wouldn’t trust you If your infos are incomplete.
This is a business in case you forget, It is an exchange of value for money. I’d want to know who is offering to give me value,
what you stand
How trust worthy you are… This can be through which other social media plaforms you operate.
Whats your website
What are other people saying about you, via reviews.
Make no mistake to either buy reviews or get it anyway else that does not include that the reviewer had received value from your services. Value is a key to success
Take a considerable amount of time to fill in the necessary blanks…
Think CTA (Call to action ) when making posts,
Try Using Paid Budget to Amplify Successful Organic Posts
The truth Facebook does try to please it’s users, and will not feed them with just every content wriiten by any page.
And facebook by default turns off the option of your fans seeing any of your post just because you post. except the user turns it on automatically to see first. You can encourage your fans to do so with a pinned post.
Why would facebook do that? You must have thought.
Well, for starters, Facebook is also a business, and they’ll need money to run.
Now when you have a post that already has good organic engagement, This is a sign,
that implies the content is great, and if shown to more targeted people, your brand awareness will be increased.
Boost such post, and watch facebook do it’s magic.
Facebook groups and pages…
Depending on the kind of business you run, a group might or might not be a necessity. Advantages about groups though is that
- Those who’ll join are already potential clients
- You can get direct feedback on products, and also on their needs (solving this because another product.)
- You get to create a community of loyalist
The most effective way to Increase your facebook group, is by sharing valuable contents, solutions and live to communication.
People can’t keep secretes, they’ll eventually tell someone about you
How can you increase your Pages engagements?
One of the easiest way to get people excited and attract new users in as Fans. The bait of a big prize makes it an easy ask for your target customers to Like your Page and become your Fan.
Check out this Facebook group called pyramedia, and their flash lockdown, a context that was for creative writers to show off themselves with a price to look forward….
Pyramedia was flooding my timeline with the many shares my creative writing friends were sharing.
I even joined the fun, liked the page, read some good fiction and dropped my precious vote, looking forward to the next battle.
Optimize post times
Do your research, understand your audience, and find out when they are mostly online, that is the best time to post.
It will save at least the stress of creating a post and no one sees it or views it.
Use Facebook Live
This can be used to host a Q&A or preview a new product. It’s very engaging because people can interact in real-time with your business.
Make sure to give your fans a heads up (on Facebook and other social platforms) to help increase your attendance to as high as possible.
Get customers to review your business
Getting customers to review your business gives credibility, it helps anybody visiting your page, to trust you a little more.
Even if the reviews are more of in the negative. Reply, apologize, show that you care. This is sound advice.
Offer customer support on your page
This simply implies, reply to questions and comments, be engaging.
Capitalize on trending topics
creatively link any trending topic towards your niche, find a way to link them, and creating a post about it…
Post regularly on a balanced scale.
Do not crowd your audience with too much post, and again do go drought on them, Be consistent.
Have I been of any help today? Let me know, share your thoughts with me and how you’ve been Facebook for your business.