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Why You Should Use Facebook Ads for your business in Nigeria

Why Use Facebook Ads for your business in Nigeria

Have you ever wondered if running Facebook ads for your business is worth the investment?

Or maybe you’ve asked Why should I use Facebook to promote my business?

Then in this article, I will show using why Facebook ads can make your business more profitable.

The way we market things has changed. The internet has changed how we sell as well as customer behaviors.

Marketing is a core part of running a business and, no business can succeed without it.

In this article, I will compare what Facebook ads offer you with what traditional marketing such as T.V Ads does.

Then you can decide if using Facebook Ad is worth your time or not.

Why Use Facebook Ads for your business in Nigeria?

We’ll be using 8 yardsticks to show why you should use Facebook Ads for your business in Nigeria.

  • Effectiveness.

Effectiveness is a factor I use when deciding what ad platform fits the campaign I am about to run. And the decision I make is always based on the result I will get.

Facebook has over 25 million active Nigerian users as seen in the image below.

Why Use Facebook Ads for your business in Nigeria

And I am sure there are people among Facebook’s 25 million who need what you sell.

Using Facebook to advertise a business gives you a massive return on your investment.

That is why according to statistics, about 98% of Facebook’s global revenue in 2020 was from selling ad spaces to businesses.

Facebook makes lots of money. This is because advertisers pay for ad spaces. And advertisers keep paying because Facebook helps their business remain profitable.

This is enough reason for you to use Facebook ads for your business.

In this digital age, many businesses are seeking ways to stay relevant and profitable. The pandemic, lockdown, and economic distress also showed how effective Facebook advertising is.

They were businesses that made more sales during this Covid-19 period with Facebook ads, and there are so many others who had to shut down.

Facebook ads are effective, but my next point would make choosing it a no-brainer for you.

  • Leveling The Playing Field.

Growing up, I hated eating hot meals. This was a challenge for me because my mum believed siblings should eat together, and as the last of three children, I had it rough.

For some reason, the food didn’t hurt my siblings like it did me. They’ll take spoons after spoons while I struggle to keep up with their pace.

When I was about 6 years old, I decided I wouldn’t eat with them again.

I cried and begged my mum to serve my food alone.

They fell on deaf ears, or so I thought.

But I noticed something she did the next time she served our food.

She let the meal get warm before she allowed us to take it from the kitchen. I showed my siblings that I wasn’t a slow eater after all.

When compared to traditional marketing, Facebook advertising gives everybody a chance.

In using Facebook ads for your business, you can reach your prospects without spending millions of Naira on ads.

Irrespective of how big or small your business is, you can use Facebook for your business and get quality results.

How many small businesses do you know firsthand that run consistent TV ads or ads on the radio?

But with Facebook ads, any business can. It levels the marketing field that traditional marketing couldn’t.

It also does more than that.

  • Budgeting.

In December 2020, a client wanted to combine traditional marketing and Facebook ads.

They were going to use a radio jingle alongside an ad on Facebook to launch a branch of their business.

It was a great idea until the radio station gave them the price implications, and they realized that they couldn’t afford it.

Facebook’s budgeting flexibility is one of its main selling points to advertisers.

With Facebook Ads, you can decide how much you’d want to pay and still get quality results for that amount.

You can decide if you want to set a daily budget or set a budget for an extended time called a lifetime budget.

Although there is a limit to how low your daily budget can be, as seen in the images below.

Why Use Facebook Ads for your business in Nigeria Why Use Facebook Ads for your business in Nigeria
You can also set your account limits. This means that you tell Facebook the limit you want to spend on a specific ad account within a period.

That way, you don’t spend more than that amount on ads within that time.

As great as having a customizable budget is, Facebook ads still offer you more.

  • Simplicity and Result Speed.

The first time I ran a Facebook, I did it as a test.

I had my page set up, but I didn’t have anything to sell. I only wanted to check it out.

So I decided to run the ad to get more followers and likes for my page.

The setup process was swift, and the result was mind-blowing.

Creating a Facebook ad is straightforward. You have different kinds of ad types, with each ad type built for diverse marketing goals.

Facebook ads give you fast returns for your investment, especially when you have a great product.

With Facebook, you can set up an ad campaign in minutes.

You can boost a post to reach more users. You could also create a more complex campaign targetting a specific audience for better results.

  • Targeting.

Have you ever searched for something online, say a pair of shoes, then you see a Facebook ad of that shoe?

That’s the power of targeting with Facebook ads.

Facebook knows what their users want and sell this to advertisers like you and me.

This is important because, with Facebook, you can get your ad to reach who you want. You can target people on Facebook in different ways.

From their location to the pages they’ve visited on your site.

You can also target them by what Facebook pages they like or based on their online buying attitudes.

You can go as far as their marital status, interest, age, and gender.

Targeting right is vital if you want to succeed in your online campaigns, and Facebook ads should be your first choice.

Using traditional means of marketing is wasteful. You can’t get targeting that reaches the exact audience your business needs.

Traditional marketing has other shortcomings; one being a lack of flexibility.

  • Flexibility.

Let me tell you something…Facebook advertising is the king of flexibility.

With traditional marketing, you can hardly change your marketing messages or creatives.

But with Facebook ads, You can change your creatives, target audience, objectives, or tactics whenever you want.

You can pause an ad, duplicate it, or test an ad with different audiences.

Running an ad on Facebook comes with lots of options.

You can run ads for any business goal. Be it brand awareness, lead generation, installing your app, selling your product, you name it!

Irrespective of what you want to achieve, there is a marketing angle for you.

When you run a Facebook ad, you can increase the budget to get better results when the ad performs well.

If it underperforms, you can change any of the ads’ components to get better results.

Facebook is one of the most flexible advertising platforms there is.

  • Instant Feedback.

When you run Facebook ads, you get to see how people react to your ads.

How they engage with it. The comments, the shares. They give you an insight into what kind of responses your ad is provoking.

This gives you instant feedback which, helps you determine if your ad is heading towards success or failure.

It’ll also give you insights into your audience.

This is the total opposite of traditional marketing, where there is no or poor chance of feedback.

With traditional marketing, you can only hope your marketing succeeds.

  • Measurability.

Running ads on Facebook gives you insights and metrics to measure your campaign results.

These help you determine the success or failure of a specific ad campaign.

You’ll find metrics such as link clicks, impressions, ad frequency, reach, conversion. Etc.

These metrics would always depend on the ad and what you want to achieve.

These metrics are vital because they help you know what went wrong or right in the campaign. With that, you can make the required adjustments.


Using Facebook ads for your business in Nigeria can help you reach more people and also make your business more profitable. If you want to find out how to run a successful Facebook ad, then click this link to read this article.

If you have any questions, drop them as a comment, and I’ll reply as soon as I can.

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Alexander Ubaka


I am a Digital Marketing Consultant that can help you reach your business goals using digital technologies such as social media to create awareness for your brand, build an audience of targetted prospects, and convert them to customers.

Alexander Ubaka

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